Concepts

Our concepts are fitted to our customers' exact needs. Whether they are after cost-efficient choices, high-quality goods or the best buy, we have labelled our products so that you will have an easier time choosing between them. Just like in the supermarket.

At the same time, the concepts enable us to substitute low-margin products with concept alternatives. The resulting changes in customer patterns of behaviour have improved our gross profit margin and reduced costs for our customers – a win/win situation.

We have aligned and expanded our product portfolio within each concept across borders, which ensures that our customers can be assured of an alternative solution.