Facts about Solar Group
Solar Group generated revenue of approx. DKK 12.2bn in 2025.
EBITDA adjusted for non-recurring items amounted to DKK 503m impacted by gain from sale of warehouse of DKK 74m, restructuring cost of DKK 47m, transition costs of DKK 14m and integration and acquisition costs of DKK 15m.
Solar Group is located in six European countries.

Our strategy is called SOLVE
We are here to solve challenges
Our Solve strategy aims to further strengthen Solar’s position as a leading sourcing and services partner providing comprehensive solutions that advance the green transition.
With Solve, it is our ambition to create additional value at an earlier stage of our customers’ decision-making process.
Strategic focus areas
We maximise the growth potential in climate and energy solutions, such as heat pumps, solar panels, EV charging and ventilation. The newly established Solar Industrial Solutions offers combined solutions for both existing and new industry customers based on our product technology and know-how.
Our concepts will drive overall profitability and enhance our position in the value chain. We aim to further develop value adding concept assortments powered by logistical services and specialist competences to increase the ease and effectiveness of our customers’ daily operations.
We create new opportunities in selected areas by leading with solution selling, specialist competence and a 360-degree view on the future needs of our customers’ business. We aim to increase the share of wallet with existing customers and open new doors to new customer groups.
Segments

Installation
Whether our customers need special delivery or better use of their resources, they can rely on us. With our various delivery services and extensive experience, they don’t have to waste valuable time on logistics. And thanks to our webshop’s broad range of installation products, it has never been easier for them to efficiently benefit their customers.

Industry
Whether our customers need to avoid downtime or rethink a production process, they can rely on us. With our consolidated purchases and customised logistics, our customers can reduce their total cost and increase profitability. And thanks to our digital processes and smart inventory solutions, it has never been easier for them to add more value to their business.

Trade
Whether our customers need to cut back on suppliers or save time, they can rely on us. With our tailor-made assortments and easy-to-use webshop, our customers can access any required product or consumable. Whenever and wherever. And thanks to our digital processes and one-stop shop, it has never been easier for them to skip the line and focus on taking care of their business.
